Vine: The next big thing in social sharing
Looking for yet another way to engage your audiences with creative online content? Enter Vine, a new social-video app launched by Twitter on January 24. This free iPhone app takes the visual Web...
View ArticleBrands find success with Twitter Vines
If you’ve been dismissing Vine, the social video service created by Twitter, as just another trendy social platform, it’s time to play catch up. Although they’ve only been in existence for around 100...
View ArticleNASA’s social media efforts prove to be out of this world
For NASA, social media success is not rocket science. Thanks to a dedicated team, a forward-thinking vision and support from the highest levels of management, they’ve managed to capture five Shorty...
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How Honda is taking real-time marketing a step further
Ever since Oreo opened the door for real-time marketing with its Super Bowl blackout Tweet, companies have been trying to recreate their success. Honda is one of the few taking it even a step further...
View ArticleWhen social media and the real world collide
Fall intern Kelsey Selig shares a prediction for social media in the New Year. Uber’s Max Crowley shared his predictions for 2014 during Shoutlet’s “Big Ideas” webinar on November 12, 2013. His...
View ArticleGet in with the in crowd: Marketing to teens in 2014
Teens and young Millennials remain a conundrum for marketers. While they present many opportunities for brands – they can be strong ambassadors and influencers and are primary tastemakers – their...
View ArticleContent marketing: Why timing is everything
Content marketing is more important now than ever before. Providing your audience with valuable content is key for getting their attention and increasing their engagement with your brand. And when it...
View ArticleIt’s almost 2014… so what’s next?
With the New Year quickly approaching, The Pita Group team is thinking about what’s next in the world of marketing and communications. I asked our team for their predictions for the upcoming year. The...
View ArticleBrands are connecting with customers on…Snapchat?
With everyone wanting information quicker than ever – especially the younger generation – it’s no surprise that real time communication is evolving at a rapid pace. Apps such as Snapchat, Vine, Twitter...
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